As you develop your business, it’s important to position yourself right in order to grow your client base. The following are five tips that would help you position your business for growth:
Dominate your circle
I get a lot of feedback from vendors, most specially beginners saying they find it a little difficult getting jobs but the truth is the easiest way to get started is with your social circle. You must be ready to pay your dues in form of offering huge discounts for your service. See this as a gift to the person, then take advantage of the opportunity to sell yourself to guests. Ensure you go prepared with printed materials like flyers, contact cards, complimentary cards e.t.c.
Attend networking events
This is one of the major ways to meet more people and sell your business to them. Networking events can help your business in two ways. If people have met you and know what services you offer, they may refer business to you or use your service themselves. Furthermore, networking with fellow vendors and random individuals will give you a chance to meet some of the people whose services you may need some day.
Have an online presence
This can’t be over spelled, in this digital age your presence online goes a long way to speak about your service. It’s always amusing when I find vendors with poor online presence, you don’t necessarily need to have a million social media followers but ensure which ever social media account you run speaks quality. From your pictures to what you write, it must communicate your brand positively.
Create your business profile on vendor listing platforms
Event organizers are now taking advantage of listing platforms to source for vendors. Interestingly, most listing platforms are free to use, no fee is required to list your business. To list your business on Palmfront click on this link https://palmfront.com/eventvendors. Other prominent listing platforms include Vconnect, Sugar Weddings, Space Book, Event Piazza e.t.c.
Connect with bigger vendors dominating your space
Contrary to popular believe, the bigger vendors in your space are not your competitors. Instead of competing, think of collaborating and learning. The truth still remains there is a lot of room in the sky for birds to fly.
In conclusion, the African event space is growing at a rapid pace, I would advice you leverage on these growth tips and more to grow your business and brand.
